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Better Beer!

Nostalgia seems to be the drive behind price hikes on old things! As Jannine D like to put it "The use of nostalgia has been a top trend in marketing in the last few years, in commercials, product lines and even TV shows."

So its no surprise while at my local bottle shop I was drawn into this beer. It instantly brought back memories from my childhood. The books, game boards and TV shows. That all had a distinct 70s graphic design of hard, bold defined color lines.

I instantly knew I had to do a photoshoot of this to recapture that childhood memory, without hesitation this concept came straight to me. Having those beautiful, eye catching lines of the 70s appearing to bust out of the can almost as though the beer it self is exploding out!

Have a great week!

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